DRL extends Allianz deal and adds Nice event
Allianz, the German insurance giant, has extended its title sponsorship of Drone Racing League and announced plans to organise a race at the Allianz Riviera stadium in Nice, France.
Allianz's two-year deal, worth $10 million, as the inaugural title sponsor of the DRL World Championship series was due to expire this year, but a five-year extension has been agreed.
DRL said that as part of the deal, the first professional drone race will be held at the Allianz Riviera on 16 June, with Groupe AB, the independent broadcaster in France, becoming DRL's first broadcast partner in the region.
The seven-race 2018 DRL Allianz World Championship is already aired by the likes of USA's ESPN, the UK's Sky and Germany's ProSiebenSat.1.
Nicholas Horbaczewski, chief executive and founder of DRL, said: "We're incredibly excited to extend our partnership with Allianz, who has a proud history of supporting innovative sports and auto racing, and to expand the reach of pro drone racing in collaboration with Groupe AB, the predominant racing media company in France.
"We look forward to kicking off our presence in France with the first professional drone race at the Allianz Riviera."
Jean-Marc Pailhol, Allianz's head of group market management and distribution, added: "After the excitement of Allianz' first season as title sponsor of the DRL Allianz World Championship, we knew we wanted to extend our partnership to five years and continue this amazing growth journey together.
"DRL has been a perfect strategic partner for Allianz. Going forward we will continue working with DRL to expand the Allianz World Championship and present this spectacular new sport to additional audiences around the world."
Last month, DRL announced it will stage a race in Munich in July as part of a sponsorship deal with BMW, the German automotive giant.
All other races this year have been held in USA - in Miami, Atlanta, New Orleans and Boston - with the 2018 World Championship to take place in Saudi Arabia in September.
A Sportcal Insight feature from June 2017 analysing the DRL's business model can be found here.