Perform appointed to manage NBA international websites
Perform, the digital sports content and media group, has today clinched a multi-year deal with the National Basketball Association to manage the league’s official websites in various international markets.
The agreement, which builds on the company’s existing relationship with the NBA, covers established and developing basketball countries, including Argentina, Australia, Canada, India, Japan, Mexico and Spain.
Under the partnership, Perform editorial and commercial teams will manage online destinations that cumulatively reach more than 15 million unique visitors per month.
The focus will be on increasing the international audiences for these platforms through articles and branded content of local interest and on promoting NBA League Pass, the streaming service offering live games, which is available on DAZN, Perform’s over-the-top service now available in various countries.
Perform has previously worked with the NBA to provide content for websites in markets such as Germany and Australia.
The league now has 20 localised websites around the world.
Matt Brabants, NBA senior vice-president, global media distribution and business operations, said: “Perform has been a trusted NBA partner, and we’re excited to broaden our relationship to include the management of our digital properties in additional markets around the world. We look forward to leveraging Perform’s expertise in building global audiences to bring exciting, localised content to our passionate international fans.”
Perform Media chief executive Juan Delgado added: “We are delighted to be working so closely with such a major rights holder-as the NBA. Our goal is to help replicate the NBA’s success in additional markets by leveraging the power of digital, and of course, Perform’s unique international footprint and expertise. Our continuous focus on innovation in the digital world ensures we are uniquely positioned to help premium rights-holders like the NBA drive interest and engagement in the sport worldwide.”
In its new NBA tie-up, Perform will be harnessing its experience owning and managing 10 direct-to-consumer properties, including soccer portal Goal.com, which reach more than 170 million fans per month.
It is also building on its extensive involvement in basketball, highlighted by the 17-year joint venture with FIBA, the sport’s international federation, that came into effect in 2016, and is worth close to €500 million ($610 million).
Other long-term strategic partners include American football’s NFL, women’s tennis’ WTA and Conmebol, the governing body for soccer in South America.