Abbott shows stamina for World Marathon Majors
Abbott, the international healthcare company, has today extended its title sponsorship of the World Marathon Majors, the series of top races, until 2023.
The announcement came ahead of the London Marathon, the final event of the 2017-18 series, on Sunday.
Abbott, which is based in Illinois in USA, became the first title sponsor of the World Marathon Majors in a four-year deal that came into effect in 2015.
Under the company’s sponsorship, developments have included the introduction of the ‘Six Star Medal’ for individuals who finish the six annual city marathons, the launch of an elite wheelchair series in 2016, a new charity initiative taking the series total donations to $280,000 and, in partnership with Chinese conglomerate Wanda, the search for three new races to join the series, targeting Asia and Africa.
In the AbbottWMM elite runners and wheelchair racers earn points for finishes in the marathons in London, Berlin, Chicago, New York, Tokyo and Boston, plus any Olympic or World Championships marathons that take place in the series timeframe, with the series starting and finishing in the same city.
Series XII starts in Berlin in September and coincides with the launch of the Abbott World Marathon Majors Wanda Age Group World Rankings, offering runners aged 40 and over the chance to earn ranking points to qualify for the inaugural Abbott World Marathon Majors Wanda Age Group World Championships in the spring of 2020.
Tim Hadzima, general manager of the AbbottWMM, said: “Our partnership has enabled the Series to expand our horizons and look down the road at the great things we can continue to accomplish together. The support Abbott has shown and the affinity that Abbott has with the sport of marathon running has enabled us to enhance the race experience for everyone who takes part in these amazing events, from our world class runners to our Everyday Champions.”