Riot Games and MTV pair up for eSports event
Riot Games, the video game publisher owned by Chinese internet giant Tencent, has teamed up with MTV, Viacom’s entertainment television channel, to launch an eSports event in southeast Asia.
The two-day event, called ‘Hyperplay’, will feature eSports and music and will be held in Singapore in collaboration with the country’s Ministry of Culture, Community and Youth and the National Youth Council of Singapore.
Parts of the festival will be live-streamed to audiences across the region.
The festival will feature an Asean tournament for Riot Games’ League of Legends title.
Paras Sharma, senior vice-president of southeast Asia, Viacom International Media Networks, said: “There is a natural synergy between eSports and music and with MTV’s expertise in creating compelling music and pop culture experiences, we are amplifying the discovery of a new entertainment experience in the region.
“With Hyperplay, we are looking to connect with new audiences in the eSports genre through a bespoke music platform featuring a diverse range of talents, and the distribution of music and eSports content to a much wider audience base.”
Johnson Yeh, managing director of Riot Games, Greater China and southeast Asia added: “Riot has been engaging in musical collaborations with great artists for years. A lot of gamers are also music fans, but it is exciting to see that a lot of talented musicians are also gamers, with whom we can create tailored music experiences within our game universe.”
Meanwhile, Gfinity, the UK-based eSports promoter in which Pitch International, the international sports marketing agency, holds a stake, has launched a competition in North America.
The Gfinity Fifa 18 US Spring Cup will be based on EA Sports’ Fifa 18 video game and act as a qualifier for the global series playoffs for Fifa’s new eWorld Cup
The tournament is free to enter and will be open to players in US, Canada and Mexico.
The eWorld Cup’s global series playoffs will be held in June and be followed by the grand final in August. There will be live coverage of qualification events across several rounds.
Gfinity is already running a feeder event for the playoffs in the UK as part of its Elite Series of competitions.
The Fifa eWorld Cup is a rebranded and reformatted version of Fifa’s Interactive World Cup, which has been running since 2004.
The 2017 FIWC final was staged in London and live-streamed on Twitch, the Amazon-owned live-streaming portal and prominent eSports video platform. Past editions of the FIWC have also been live-streamed on YouTube, the video platform owned by internet giant Google.