Coppa Italia rights tender documents set for approval next week
The invitation to tender documents for domestic and international broadcast rights to the Coppa Italia, Italy’s knockout clubs competition, are set to be published at the end of next week.
The media rights committee of Lega Serie A, the Italian professional league, have finalised the details for the rights offering from 2018-19 to 2020-21.
Details will be put forward to the league’s assembly at its meeting on Thursday next week, where the reserve prices will be established.
The ITT documents will be published the following day, according to reports in the Italian press.
Rights to the Supercoppa, the annual tournament featuring the reigning cup and league champions, are also included.
Free-to-air duo Rai and Mediaset are considered the leading candidates to acquire the domestic rights to the Coppa Italia and Supercoppa.
Rai’s current three-season contract expires at the end of this season and is worth an average of €22 million ($27.1 million) per year.
The public broadcaster’s outlay fell short of the reserve figure of €28 million per season stipulated in the invitation to tender issued three years ago, but marked a small rise on the figure of just over €20 million per season it paid during the previous cycle.
B4 Capital holds the international rights to the two competitions, paying €26 million per season, a huge uplift on the agency’s previous minimum guarantee of just over €4 million per season.
The size of B4’s €26-million-per-year contract signed in 2015 raised some eyebrows in the market and was set against the background of fierce competition in the Middle East and North Africa between BeIN Sports and Abu Dhabi Media.
The Coppa Italia rights look set to hit the market shortly before the bid deadline set by Mediapro, the Spanish sports rights agency, for various Serie A rights packages.
Rights to the Coppa Italia and Supercoppa were previously sold separately from the Italian top flight but were included by Lega Serie A and Infront Italy, its agency partner, in the Italian top flight’s international rights tender last year
However, the rights to the cup tournaments were ultimately not awarded, as IMG landed the Serie A international rights from 2018-19 to 2020-21, paying €366.5 million per year and replacing rival MP & Silva in the process.