Grabyo: Eurosport has posted over 18,000 clips and live streams since July 2017
Eurosport, the pan-European sports broadcaster owned by the US-based Discovery media group, has posted over 18,000 clips and live streams across 11 countries using technology provided by Grabyo, the cloud-based video specialist, since entering into a partnership with Grabyo for the Tour de France in July last year.
The figure includes over 9,000 posts and live streams during the PyeongChang 2018 winter Olympic Games in February alone, when Discovery reported 4.5 billion video views, 1.7 billion hours of video watched, and 386 million viewers during the games, with 8.1 million engagements around the Olympics, including likes and shares, across its social accounts, including Eurosport.
Discovery and Eurosport’s digital and social platforms reached a record 76 million – more than doubling the average number of users and reaching new and younger audiences.
Grabyo said that Eurosport “is using Grabyo to promote its video service available on Eurosport.com and the integrated Eurosport app using branded video shared to social platforms, driving tune-in and promotion for its OTT service. Eurosport has used Grabyo to amplify its social content around its key sports events since 2017, including the Tour de France, US Open and Australian Open Tennis and the Uefa Women’s Euro 2017 finals.”
It added: “In support of this growing partnership Grabyo has added new features to its platform bringing the best possible experience to its audience. Recent updates include the addition of GIFs, image capture and graphic authoring for live digital broadcasts.”
Gareth Capon, chief executive of Grabyo, said: “We are excited to work with the Discovery and Eurosport team to enhance production processes and engage millions of digital fans across key markets in Europe. The need to bring content to viewers in real-time is now more crucial than ever. Grabyo is designed with speed and simplicity at its core, giving Eurosport the tools it needs to meet the demands of modern sports fans.”