McDonald’s extends AFL deal; adds women’s competition
McDonald’s the international fast food chain, has prolonged its sponsorship of Australian rules football’s AFL for a further five years.
The restaurant’s latest deal adds sponsorship of the AFLW, the league’s women’s competition, to its package for the first time.
McDonald’s has been the official restaurant of the AFL since 2015.
Its deal includes naming rights to the AFL’s sports initiative ‘Macca’s Kick 2 Kick’ programme.
Nicole Livingstone, the AFL’s head of women’s football, said: “Last year marked a significant place in our history books as women were given the opportunity to play elite football alongside their male counterparts.”
The AFLW had a successful inaugural season last year as a national television audience of 896,000 tuned in to watch the season-opening game in February.
The game between Carlton and Collingwood attracted 593,000 metropolitan free-to-air viewers, 180,000 regional free-to-air viewers and 123,000 on Fox Footy.
Seven Network, the Australian free-to-air commercial broadcaster, and Fox Sports, the pay-TV broadcaster, hold rights to the AFLW and are covering production costs, but not paying fees on top of the A$2.51 billion ($1.93 billion) they are shelling out (alongside telecoms firm Telstra) for rights to the men’s AFL over six years.