Lacoste nets sponsorship of Barcelona Open
Lacoste, the French fashion brand, has signed up to sponsor men's tennis’ Barcelona Open, a second-tier ATP World Tour 500 series event.
Under the five-year deal, the company will provide the kit of tournament officials, ball boys and girls and umpires, replacing Spanish brand Joma in the process.
In addition, Lacoste will have a retail outlet at the Real Club de Tenis Barcelona-1899 venue.
Banc Sabadell, the Spanish financial services company, has been the title sponsor of the clay-court tournament for the last 10 years.
The 2018 Barcelona Open takes place from 23 to 29 April.