€100m boost for Spain from Volvo Ocean Race
The 2017-18 Volvo Ocean Race has had an economic impact of €96 million ($118 million) for Spain and created 1,700 jobs, the event organisers have announced.
The opening leg of the latest edition of the race started in Alicante in October last year.
A study by PwC, the professional services firm, found that the economic impact was 7.6 per cent more than that for the previous event in 2014-15.
The impact in the Valencia region alone was €69 million, a rise of 3 per cent.
Around 346,000 people visited the Race Village in Alicante from 11 to 22 October, an increase of over 10 per cent.
A breakdown on visitor spending can be seen in the graph below.
Commenting on the study, Antonio Bolaños, managing director of the Volvo Ocean Race, said: “In addition to the numbers that reinforce the success of the event for another year, in this edition we have grown exponentially in many areas:
“The first is the business, due to the remarkable growth of corporate guests.
“The second is social due to the success of the Comunitat Valenciana pavilion, which hosted innumerable local representatives, as well as the open, integrated approach of the Race Village itself.“The third is in the area of sustainability, and here I’m not only talking about the message that has been transmitted and amplified to the public about Ocean health, but also the concrete commitments secured from businesses and government to adopt sustainable practices.”
Alicante has hosted the start of the Volvo Ocean Race since 2008-09.
The 2017-18 event continues with the seventh leg, from Auckland in New Zealand to Itajai in Brazil starting on 18 March.