Discovery Communications renamed Discovery, Inc.
Discovery Communications, the USA-based media group that owns Eurosport, the pan-European sports broadcaster, has been renamed as Discovery, Inc.
The move, which has been accompanied by a new corporate logo (below), follows the successful completion of the acquisition of Scripps Networks Interactive, the international media company.
Discovery said: “The name change to Discovery, Inc. demonstrates a new focus on growth in the areas at which Discovery excels, telling stories across deeply loved genres and empowering superfans to explore their world wherever and whenever they choose.”
David Zaslav (pictured), Discovery’s president and chief executive, remarked: “Today marks another critical milestone for Discovery, as we become a differentiated kind of media company with the most trusted portfolio of family-friendly brands around the globe.
“As a new global leader in real life entertainment, Discovery will serve loyal and passionate audiences around the world with content that inspires, informs and entertains across every screen; deliver new ways for advertisers and distributors to reach highly targeted audiences at scale; and leverage our leadership position to create new value and growth opportunities for all of our stakeholders.”
The acquisition of Scripps was approved following the closing of an investigation by the US Department of Justice.
Kenneth W. Lowe, former chairman, president and chief executive of Scripps Networks Interactive, has joined Discovery’s board of directors following the completion of the deal.