Facebook pens content tie-up with 2018 Commonwealth Games
Facebook, the social media giant, is to show original content from next month’s 2018 Commonwealth Games in Gold Coast, Australia after striking a deal with the event’s organisers.
The platform becomes an ‘official supporter’ of Gold Coast 2018, which is taking place from 4 to 15 April.
The deal includes Commonwealth Games content for fans in Australia.
In the lead-up to the games, Facebook is to launch a content series featuring Australian athletes, and once the games begin, the platform will create live content via a customised Facebook Live studio in Gold Coast.
The platform has already been working with organisers to promote marketing campaigns and drive ticket sales.
Peter Beattie, chairman of Gold Coast 2018, said: “Having Facebook Australia onboard means the broader Commonwealth Games community are more connected than ever before, with platforms like Facebook and Instagram stories allowing Aussies everywhere to feel close to our athletes and share their experiences.
“GC2018 is only the third Commonwealth Games to use social media and will very much be a digital Games.
“The Commonwealth Games are a truly global event and by working with Facebook, athletes and visitors from around the Commonwealth will share their experience at the Games via Facebook promoting the Gold Coast around the world.
“The Games Shapers including our 15,000 volunteers will collaborate via Facebook Workplace, and we’re excited to deliver video content to local and global audiences through the reach of Facebook Live.”
The 2018 Commonwealth Games’ portfolio of official supporters includes KPMG, the professional services firm, Allianz, the insurance giant, and Cisco, the US IT and networking company.
• Facebook has hired Matthew Henick as its new head of content planning and strategy, media partnerships.
Henick is to report to Nick Grudin, Facebook’s vice-president of media partnerships at the platform’s campus in Menlo Park, California.
He joins Facebook from Buzzfeed, the international media website, where he had been since September 2014.