Stanley Black & Decker extends Barca ties to women's team
Stanley Black & Decker, the tools and security company, has strengthened its partnership with FC Barcelona, becoming an official partner of the Spanish soccer giant’s women’s team.
Stanley Black & Decker is in its fourth season as the official tools partner of Barcelona, and activates that deal globally with the men’s team across digital, marketing and merchandise platforms.
The company said it aims to do something similar with the women’s team, and will create exclusive content aimed at bringing fans “closer to the Barça Women’s squad.”
Xavier Asensi, Barcelona’s commercial director, said: “Expanding our partnership to the FCB Femeni team feels like the right next step for the club and Stanley, a brand that shares our core values of effort, ambition and respect, among others, to support a diverse world where everyone is empowered to reach their full potential.”