British Gymnastics seals three-year rights deal with BBC
British Gymnastics, the sport’s national governing body, is to get broader coverage for its major events over the next three years following a rights deal with the BBC, the public-service broadcaster.
The agreement begins with this month’s Gymnastics World Cup, which the BBC will show exclusively.
The eight-nation World Cup takes place in Birmingham between 21 and 24 March, with coverage planned across the BBC’s digital platforms. The main BBC One channel will show live action from the final day.
Also included in the deal are non-exclusive rights to the national championships in the disciplines of Artistic, Rhythmic, Aerobics, Trampoline & Tumbling and Acrobatic.
Traditionally, only the Artistic British Championships have been broadcast on the BBC, and Nigel Hill, British Gymnastics commercial director, who brokered the deal, said it is a “landmark agreement for the wider disciplines”.
He added: “We are delighted to partner with BBC Sport on this historic agreement. Gymnastics is spectacular to watch and we win more fans every year. Broadcast is crucial to the profile and understanding of the sport. This new agreement ensures viewers can experience many exciting Championship events and disciplines.”
Barbara Slater, director of BBC Sport, said: “This new deal strengthens our year-round commitment to gymnastics and is a perfect fit for our market-leading, free-to-air, sports streaming service. We're delighted to be showcasing the sport and the inspirational feats of its British role models to the widest possible audience.”
British Gymnastics will hope the BBC exposure further grows commercial interest in the sport and strengthens Liverpool’s bid to host the World Artistic Championships in 2022.