‘Record-breaking’ audiences to watch winter Paralympics
A record number of viewers will watch coverage of the forthcoming PyeongChang 2018 winter Paralympics, according to the International Paralympic Committee.
The IPC has said it expects the international television and social media audience to break all previous records with 47 rights-holding broadcasters having agreed deals to air coverage of the games, which get under way on Friday and run until 18 March.
The cumulative international audience outside of the host market is expected to exceed the 1.4 billion that watched Sochi 2014 outside of Russia.
In 2014, a cumulative audience of 2.1 billion tuned in to watch the games, with the host nation accounting for 625 million cumulative viewers. The IPC estimates that the Korean audience will not match the domestic figure from four years ago.
Alexis Schaefer, the IPC’s commercial and marketing director, said: "Not only do we have more broadcasters but many of them are also dedicating more airtime across all platforms than previous Games editions. Through traditional linear and online coverage, we are confident that we will see an increase in the international audience enjoying the Games.
“With just three days to go until the Games begin, we have more broadcasters than ever before set to cover the Winter Paralympics which shows the growing global interest in Para sport.
“What is greatly encouraging is that not only do we have more broadcasters but many of them are also dedicating more airtime across all platforms than previous Games editions. Through traditional linear and online coverage, we are confident that we will see an increase in the international audience enjoying the Games outside of the host country. I am certain that all those who tune in will enjoy the spectacular sporting action on offer.”
|PyeongChang 2018 primary broadcasters|
|Broadcaster||Country||No. of programming hours|
|Channel 4||UK||100 (minimum)|
|ARD and ZDF||Germany||60|
|Seven||Australia||14 per day|
Coverage of the games will also be supplemented by a live stream on the IPC's website.
Over 250 hours of live coverage will be streamed as a result of a partnership with the International Olympic Committee's Olympic Channel.
Access to the stream will be geo-blocked in some territories.