Amazon, LaLiga and Mediapro producing documentary series
Amazon, the internet retail and video giant, is producing its first Spanish-language documentary soccer series in a partnership with the top-tier LaLiga and sports rights and production company Mediapro.
‘Six Dreams’ is following three players in Saúl Ñíguez of Atlético Madrid (pictured), Iñaki Williams of Athletic Bilbao and Andrés Guardado of Real Betis, two coaches in former Sevilla manager Eduardo Berrizo and Girona’s Quique Carel and the female president of Eibar, Amaia Gorostiza.
Filming has already begun, with Justin Webster serving as the director, and the series will be available to Amazon Prime Video subscribers in 200 countries by the end of the year.
Amazon is already working on a multi-episode documentary series featuring Premier League leaders Manchester City in the 2017-18 season, while rival Netflix is now rolling out ‘First Team’, a series on Italian giants Juventus.
Amazon’s new project was presented on Monday at the Wanda Metropolitano, the home of Atlético Madrid, by Amazon Prime Video’s Georgia Brown, the director of Prime Originals Europe, and Christoph Schneider, director content acquisition Europe, plus La Liga president Javier Tebas and Mediapro founding partner Jaume Roures.
It is intended to show the human side of soccer, and attract audiences other than those who would normally tune in for live matches.
Tebas said: “LaLiga is one of the most exciting televised events in the world, with the best players, the best clubs, and incredible stadiums full of fans from around the world. With Six Dreams, Amazon Prime Video will bring viewers a unique view of LaLiga, with scenes behind the scenes, which will allow fans to discover the magic and secrets of LaLiga, and we are very happy that Amazon Prime Video presents this series to its users from all over the world."
Roures, whose company is an established media and production partner of LaLiga, said: “The best league in the world will be seen from within and through the eyes of six of its protagonists. Such a project should have, necessarily, with the collaboration of LaLiga, Mediapro and Amazon. No one could tell it better and spread it more widely. And it is immensely significant that in its first project in Spain, Amazon Prime Video has chosen LaLiga and Mediapro as travel companions: quality content, on a global phenomenon that is booming and with the widest possible range."
There has been talk that Amazon’s increased interest in sport could be a precursor to showing live matches from a major league, but although a tender for LaLiga rights in Spain for 2019-20 onwards is set to be launched in the coming months, the internet company is expected to remain on the sidelines for now.
Asked about the objective of the documentary series, Tebas said: “It’s one way of being nearer to Amazon. It wouldn’t be sensible to not be close to a company of its size.”
Roures added: “We already work with Amazon. There are no second intentions and, if you ask me, I don’t think anything will happen immediately on an Amazon bid for rights.”
Amazon documentaries in sports other than soccer have included All or Nothing, featuring the Arizona Cardinals and Los Angeles Rams throughout an NFL season, New Zealand All Blacks, based on the top rugby union team, and Grand Prix Driver, which went behind the scenes of the McLaren Formula 1 team.