Amazon, LaLiga and Mediapro producing documentary series
Amazon, the internet retail and video giant, is producing its first Spanish-language documentary soccer series in a partnership with the top-tier LaLiga and sports rights and production company Mediapro.
‘Six Dreams’ is following three players in Saúl Ñíguez of Atlético Madrid (pictured), Iñaki Williams of Athletic Bilbao and Andrés Guardado of Real Betis, two coaches in former Sevilla manager Eduardo Berrizo and Girona’s Quique Carel and the female president of Eibar, Amaia Gorostiza.
Filming has already begun, with Justin Webster serving as the director, and the series will be available to Amazon Prime Video clients in 200 countries by the end of the year.
Amazon is already working on a multi-episode documentary series featuring Premier League leaders Manchester City in the 2017-18 season, while rival Netflix is now rolling out ‘First Team’, a series on Italian giants Juventus.
Amazon’s new project was presented on Monday at the Wanda Metropolitano, the home of Atlético Madrid, by Amazon Prime Video’s Georgia Brown, the director of Prime Originals Europe, and Christoph Schneider, director content acquisition Europe, plus La Liga president Javier Tebas and Mediapro founding partner Jaume Roures.
It is intended to show the human side of soccer, and attract audiences other than those who would normally tune in for live matches.
Tebas said: “We like telling soccer stories. We do it live every weekend, but think there are other stories, sometimes extraordinary, which can go on entertaining during the week.”
Roures, whose company is an established media and production partner of LaLiga, said: “Live transmissions are just 180º. We have to fill the other 180º with quality content of interest, not only to people who go to matches but those who aren’t really interested in soccer. It is part of a leisure offer and clubs should be more open.”
There has been talk that Amazon’s increased interest in sport could be a precursor to showing live matches from a major league, but although a tender for LaLiga rights in Spain for 2019-20 onwards is set to be launched in the coming months, the internet company is expected to remain on the sidelines for now.
Asked about the objective of the documentary series, Tebas said: “It’s one way of being nearer to Amazon. It wouldn’t be sensible to not be close to a company of its size.”
Roures added: “We already work with Amazon. There are no second intentions and, if you ask me, I don’t think anything will happen immediately on an Amazon bid for rights.”