Octagon employed by five sponsors for World Cup activation
Octagon, the international sports and entertainment agency, will be working with five sponsors of the Fifa World Cup at this year’s tournament in Russia, after being appointed by three brands.
The agency announced today that it had won new business from Gazprom, the Russian energy giant, and Kia Motors, the Korean car manufacturer, both top-tier ‘Fifa Partners’, and Hublot, the Swiss luxury watchmaker that is the official timekeeper of the World Cup.
Octagon said it would be creating “experience-led campaigns” for the companies’ World Cup programmes in Russia, “with a particular focus on the management and production of fan and guest engagements in the official display fan-zones and hospitality areas.”
Anheuser-Busch InBev, the international brewing giant that owns second-tier World Cup Sponsor Budweiser, and is a long-standing Octagon client, and Alfa Bank, the Russian bank and a third-tier ‘Regional Sponsor’, are already working with Octagon on activation plans.
At the 2014 World Cup in Brazil, Octagon worked with six official sponsors, including Budweiser, Johnson & Johnson, Oi and Itau, and claimed to have hosted more than 28,000 hospitality guests and led 1,600 activation hours across 500 individual events.
Jeff Ehrenkranz, the president of Octagon Marketing International, said: “We have a fantastic heritage of working with Fifa and major event partners, and we’re incredibly proud and excited to be continuing this with the Fifa World Cup in Russia.
“To begin 2018 with three significant new clients is a fantastic endorsement of the people and quality of work coming out of the agency. We are looking forward to bringing the creative ideas to life – to earn attention for our clients, in and around the tournament this summer.”
Last month, Octagon unveiled the restructuring of its European leadership team, with executive vice-president Sebastian Smith taking on responsibility for all marketing and business development, and Joel Seymour-Hyde promoted to head of UK, and both continuing to report to Ehrenkranz.