IOC looks to boost TMS unit with key marketing appointment
The International Olympic Committee is recruiting for a vice-president of marketing and activation within its television and marketing services division.
The IOC said the remit of the role is to contribute to IOC TMS’ "mission to generate, enable and grow long-term revenue streams for the Olympic Movement."
The successful candidate will be charged with: setting, developing and delivering IOC commercial objectives by enabling and delivering data-driven brand marketing solutions and services; serving as a senior brand and digital marketing expert; and overseeing a portfolio consisting of digital marketing, research, analytics and insights, marketing servicing and marketing services.
The role includes leading Olympic Channel digital marketing, principally to engage and mobilise a new generation of Olympic fans, and overseeing Olympic Channel brand management.
There will be a heavy emphasis on research, across consumers, broadcasters and sponsors, while the successful candidate will also be required to lead a "comprehensive marketing servicing function" that covers: commercial rights activation and potential rights infringements; ensures Olympic Channel partners deliver on commercial obligations; and engagement with national Olympic committees to create value in local markets
The IOC said it is seeking an individual with a minimum of 15 years of experience in a commercial business environment, such as sponsorship, rights-holder or advertising/digital agency or media publishing, and a minimum of 10 years of experience working for or with global brands, particularly in the digital marketing space.
The IOC TMS division is headed up by Timo Lumme.