Households that pay to stream video from Amazon and others top 250m
The number of households worldwide that pay to stream video via services such as Netflix and Amazon Video now exceeds 250 million, according to research from Strategy Analytics’ TV and Media Strategies service.
In USA, 59 per cent of households pay to stream video, while in Europe the country with the highest percentage is Norway (46 per cent). In other major European markets, the proportions are as follows: UK (34 per cent); Germany (19 per cent); France (14 per cent); Spain (9 per cent); Italy (8 per cent).
The number of homes worldwide paying for video-streaming services will reach nearly 300 million by the end of 2018 and more than 450 million by 2022, the report predicts.
Michael Goodman, director, TV & Media Strategies, said: “Streaming video is rapidly becoming a normal part of people’s entertainment options. Usage is already at around half of households in the most mature markets and is likely to reach those levels in many other countries in the near future.
“Clearly market leaders like Netflix and Amazon will benefit from this trend, but there are also major opportunities for media companies which currently focus on more traditional pay TV and content development business models.”
Amazon is in the running to acquire the remaining packages of live rights in the UK to English soccer’s top-tier Premier League in the three-year cycle starting in 2019, it has been reported.
The main live rights packages were acquired by incumbent broadcasters Sky (four packages totalling 128 games per season) and BT Sport (one package of 32 games per season) in deals worth a total of £4.464 billion ($6.28 billion).
Amazon has already landed ATP World Tour and US Open tennis rights in the UK and had global rights to the NFL’s Thursday night games in a $50-million deal for last season.