Winter Olympics pull in more than 30m viewers in Canada
Some 31 million Canadians, accounting for 85 per cent of the population, watched CBC’s extensive coverage of the winter Olympic Games, according to the public-service broadcaster.
CBC said that its prime-time coverage across all broadcast networks achieved a 2+ average minute audience of over 3 million viewers, with the main CBC channel alone capturing a 24-per-cent audience share in the relevant slot across the 17 days.
CBC and its sister networks TSN, RDS and Sportsnet offered more than 3,100 hours of coverage of the PyeongChang winter Olympics across broadcast and digital platforms.
Despite 14- to 17-hour time differences with South Korea, Canadian sports fans showed a strong commitment to the games, with the number of television viewers up by 16 per cent overnight, 19 per cent in the morning and 16 per cent in late morning compared to the regular television season.
Audiences for CBC’s overnight coverage were 767-per-cent higher than for its average overnight block.
The broadcaster’s highest audience of the games was 5.7 million for the end of Tessa Virtue and Scott Moir’s free skate performance on the way to a gold medal in the ice dancing competition, ahead of the 4.8 million for the climax to Canada’s defeat by USA in the final of the women’s ice hockey.
Canada finished third in the medal table in PyeongChang, with 11 golds out of a total medal haul of 29.