NBCSN scores record late-night audience for USA-Canada ice hockey final
TV coverage of Team USA’s victory in the final of the PyeongChang winter Olympic Games women’s ice hockey competition was the most-watched late-night show in the history of NBCSN, the cable sports network owned by USA’s Olympic broadcaster, with a Total Audience Delivery average of 3.7 million viewers.
The figure includes a live NBC simulcast of overtime and the shootout, as well as live streaming by NBC Sports Digital. The NBCSN-only telecast delivered 2.9 million viewers, which is the largest audience ever for the network in the 11pm to 2.15am Eastern Time late-night window.
The match was won by Team USA in a sudden-death penalty shootout, after the game finished 2-2 in normal time.
NBC added that the live digital stream of the game attracted more than 525,000 unique views, making it NBC Sports Digital’s fifth-largest ice hockey audience ever (behind only four games from the Sochi 2014 Olympics, which featured more streaming-friendly morning and afternoon ET game times).
Meanwhile, NBC said that its Wednesday primetime PyeongChang Olympic telecast “was by far the most watched show of the night - marking the 70th consecutive night that an NBC Olympics presentation has topped primetime. This streak began with Day 14 of the 2010 Vancouver Games.
“Last night’s NBC/NBCSN viewership peaked at 17.9 million viewers from 10-10.15pm ET, for women’s alpine skiing.”