UWW signs strategic partnership with Nike Wrestling
United World Wrestling, the international governing body for the sport, has announced a four-year strategic partnership agreement with Nike Wrestling and its global distributor Athlete Performance Solutions.
UWW said that the partnership will start immediately and continue through the 2020 Olympic Games in Tokyo.
Under the agreement, the Nike brand will be present at all UWW events and in a range of marketing activities. Nike will also have licensing rights to develop, distribute and sell a range of UWW branded merchandise and event-specific products.
Nenad Lalovic, UWW’s president (pictured), said: “This is a landmark day for us. Teaming up with Nike means we align with a sport brand that strives for excellence and is committed to international wrestling. We are looking forward to a great partnership and working with Nike and APS.”
Eddie Brown, the APS president, added: “It’s an honour to partner with the UWW as they continue to modernize and improve the sport of wrestling. Our relationship with the UWW will enable Nike to develop deep connections with the global wrestling community. We look forward to engaging with UWW and their athletes, coaches, officials, and National Federations to help us deliver the wrestling community the newest and most innovative products in the world.”