Over 1m tickets sold as PyeongChang 2018 sponsorship exceeds target
Over 1 million tickets have been sold for the winter Olympic Games presently under way in PyeongChang, South Korea, with almost 98 per cent of the ticket sales target reached, according to the local organising committee.
In a detailed fact sheet issued today, organisers said that a total of 1,045,727 tickets had been sold, compared with a target of 1,068,630, made up of international sales totalling 211,871 (19.8 per cent) and domestic sales of 856,759 (80.2 per cent).
The document added: “The ticket revenue currently stands at 151.4 billion KRW (48.7 billion KRW international sales, 102.7 billion KRW domestic sales).”
High sales were recorded at short track speed skating, speed skating, and curling, with curling ticket sales actually exceeding the target of 97,334, with 106,710 tickets sold (109.6 per cent).
Tickets for Alpine skiing, bobsleigh, cross-country skiing, ski Jump, and skeleton also exceeded target sales, the PyeongChang 2018 organisers said.
Perhaps unsurprisingly, events in which Korean athletes were participating sold the highest number of tickets.
Meanwhile, the number of spectators visiting the venues currently stands at 984,162, with average daily spectator counts of around 50,000 to 60,000.
Following “cost reduction tactics,” the organising committee said that it is “showing a balanced budget of 2.7 trillion KRW [$2.5 billion].”
Its efforts to balance the budget were assisted by its success in exceeding its sponsorship target, with revenues of Won1.1123 trillion as of 20 February, versus a target of Won940 billion. Organisers said that this total included “the participation of many public corporations and the support of the government.”
It added: “POCOG [the organising committee] also secured additional funding from the government in various forms including subsidy.”
A total of 2,920 athletes from 92 countries are competing for 102 gold medals at the games, with all three figures the largest in winter Olympics history, according to PyeongChang 2018, which added: "This was the second Olympics to be held in Korea since Seoul 1988 and it is thought that the Games has touched billions around the world.”
Legacy The fact sheet claimed: “All competition venues, exception of JeongSeon Alpine Centre, Gangneung Oval, and Gangneung Hockey Centre already have concrete legacy plans after the Olympic and Paralympic Games. Alpensia Sliding Centre will continue to be utilised as training and competition site for the athletes, Kwandong Hockey Centre which is located on the campus of Kwandong University, will be used as a university facility, as well as a multi-purpose sports complex.
“Gangneung Ice Arena will be renovated as a sports facility for the citizens of Gangneung, while Gangneung Curling Centre will be utilised as a sports complex as well as a youth community centre. Alpensia Ski Jump Centre, Cross-Country Centre, and Biathlon Centre will all be used as domestic and international competition sites, as well as training facilities for the local athletes and the national team."
The snow sport venues, which will return to resort function, can continue to be used by general public as well as training and competition sites for the athletes and are expected to contribute to the promotion and development of winter sports in Korea.
PyeongChang 2018 said: “The other 3 venues should have legacy plans in place soon depending on winter sports promotion plan. The PyeongChang Olympic Stadium will remove its temporary seating and be modified as an Olympic Memorial (title subject to change).
“The Olympic and Media Villages were built as apartments and have been sold to the public which should contribute to improving the housing environment in the region.”