Serie A still eyes TIM title sponsorship renewal
By Martin Ross
Lega Serie A has not given up on retaining Telecom Italia, the telecoms company, as title sponsor of the top-tier soccer league in Italy beyond the end of the current season.
Telecom Italia, or ‘TIM’, is the long-standing title sponsor of the Italian top flight, but its current three-year contract will end in a few months’ time when the 2017-18 ‘Serie A TIM’ draws to a close.
Reports in Italy have claimed that TIM could be ready to walk away from the sponsorship, but Lega Serie A told Sportcal today that it is “working to renew” the agreement.
Along with the Italian top flight, TIM is also title sponsor of the Coppa Italia, the knockout clubs competition, the Supercoppa, the annual match between the league and cup winners, and the Primavera, the youth league, as part of its contract.
The current deal is thought to be worth upwards of €16 million ($19.7 million) per season, a small uplift on the value of the previous contract.
Serie A’s contract with TIM is due to expire in June and league authorities are understood to see a parting of the ways as a possibility, but continue to work on a possible renewal.
Telecom Italia recently bid (unsuccessfully) for Serie A’s package of internet, IPTV and mobile rights from 2018-19 to 2020-21.
TIM has been an official sponsor of Serie A for 20 years, but Italy’s La Repubblica newspaper has claimed that it “has recently changed marketing strategies and could abandon [the sponsorship], at least according to fears circulating in Milanese circles.”
The current TIM-Serie A sponsorship deal runs from 2015-16 to 2017-18 and was announced in the middle of March 2015.