New roles for Smith and Seymour-Hyde in Octagon's European shake-up
By Simon Ward
Octagon, the international sports and entertainment agency, has restructured its European leadership team, with new roles for senior executives Sebastian Smith and Joel Seymour-Hyde.
Smith, who joined the agency as an executive vice-president in January 2015, will now lead all marketing and business development across Europe.
Meanwhile, the long-serving Seymour-Hyde is stepping up from senior vice-president to become head of UK at Octagon.
Both men will continue to be based at the London office and report to Jeff Ehrenkranz, the president of Octagon Marketing International.
Octagon said the restructuring follows "a year of unparalleled growth and further development of the agency's creative offerings."
Smith, who previously spent 11 years at IMG in various sponsorship and consulting roles, will focus on developing Octagon’s brand and business across Europe, working with the market heads in the UK, Germany, Spain and France.
He will also retain responsibility for multi-market clients such as Shell, Foot Locker and CA Technologies.
Seymour-Hyde will switch from a strategy-based role to lead the day-to-day management of the UK business, but continue to oversee the accounts of domestic clients Mars and Sony Mobile, and work alongside Liza Durge, the recently appointed head of client services at Octagon UK, to improve the agency's relations with leading brands in the country.
Seymour-Hyde has been at the agency since 2007, before which he spent four years at media agency MediaCom.
He was elected as a director of the board of the European Sponsorship Association in July of last year.
Smith, Seymour-Hyde and Durge form part of a European leadership team headed up by Ehrenkranz that includes European creative director Josh Green, MD global football Phil Carling, Germany head Karsten Petry, Spain head David Serrahima and HR and culture head Dipti Shah.
Ehrenkranz said today: “The leadership, relentless drive and industry expertise that Sebastian and Joel have demonstrated has been vital to the growth of the agency in the UK and across the region. Joel and Sebastian have been at the forefront of a drive to build our creative offering and deliver work that earns attention for our clients.”
Octagon will be working with five sponsors at this year’s Fifa World Cup in Russia, including brewing giant and long-time client Anheuser-Busch InBev.