Arsenal renew with Emirates for 'largest sponsorship deal' in club's history
Arsenal, of English soccer's top-tier Premier League, and Emirates, the Dubai-based airline, today announced the extension of their long-running shirt sponsorship deal until the end of the 2023-24 campaign.
Arsenal claim that it is the "largest sponsorship deal" in the club's history, and is thought to be worth around £40 million ($56.11 million) per season.
Emirates' shirt sponsorship of Arsenal was due to expire at the end of the 2018-19 season, while its stadium naming rights deal runs until 2028. Those deals were worth £150 million combined when signed in November 2012.
It is understood that under the terms of the new agreement, Arsenal will be permitted to sign a sleeve sponsor to increase their revenues further. They are the only club in the Premier League that cannot do so at present due because of the existing arrangement with Emirates.
Arsenal chief executive Ivan Gazidis said: “Emirates is a great partner for Arsenal – a world-class brand with a truly global reach. The airline plays a significant role in our ambitions to extend our influence and following around the world. The new deal, extending our shirt partnership until 2024, underlines how much both organisations value and benefit from the relationship.”
Tim Clark, president of Emirates, added: “Arsenal’s strong appeal and influence around the globe, combined with their ambitions as a club make them an ideal partner for Emirates, with values that reflect ours as a brand. As a long-standing supporter of football, we are passionate about the game and are a proud partner to the team.”
Arsenal's initial £100-million agreement with Emirates for the shirt sponsorship (eight years) and naming rights for the 60,000-seat stadium (15 years) came into fruition at the start of the 2006-07 season, when the Emirates Stadium opened.
The club's five-year kit supplier deal with Puma, the German sportswear firm, is worth £30 million per year, and expires at the end of next season.