NBC claims record viewing figure of 26m for first Sunday of winter Olympics
NBC, the US TV network that is broadcasting the winter Olympic Games presently under way in PyeongChang, South Korea, has claimed that its coverage of the opening Sunday of the games attracted a record ‘Total Audience Delivery’ of 26 million, citing figures from Nielsen and digital data from Adobe Analytics.
NBC said that the average of 25.7 million viewers that watched coverage on NBC and NBCSN “dominated the TV competition – nearly tripling the combined 9.5 million primetime viewers for ABC, CBS and FOX. The NBC-only 22.8 million viewers in the 7-11 p.m. ET primetime window topped the other broadcast networks by 140% -- marking NBC’s most dominant Winter Games Sunday night ever (people meter history, since Sept. 1987).”
NBC Olympics’ Total Audience Delivery measures broader consumption by calculating average minute viewing across broadcast, cable, and digital.
Meanwhile, NBC said that, after just five days of the games, NBC Sports Digital has established a winter Olympics record with 445 million live streaming minutes until the end of yesterday afternoon, which compares with 420 million live streaming minutes for the full Sochi 2014 Olympics.
NBC Sports Digital delivered an average minute audience of 309,000 for last night’s coverage – the best primetime competition figure for PyeongChang to date.
NBCSN, the cable and satellite sports television channel, averaged 3 million primetime viewers last night, its best viewership in the 7-11pm window since 2015. Coverage featured USA’s Jamie Anderson winning gold in the women’s slopestyle, plus mixed doubles curling and the men’s biathlon.