RTP to show Olympics as Turkish Airlines flies in to sponsor Eurosport coverage
Discovery Communications, the media group that owns Eurosport, has struck a late sub-licensing deal in Portugal with public-service broadcaster RTP and a wide-ranging sponsorship agreement with Turkish Airlines, Turkey's national carrier, related to the 2018 winter Olympic Games that get under way tomorrow.
Discovery, which paid €1.3-billion ($1.6-billion) for Olympic rights in Europe (excluding Russia) for 2018 to 2024, and has sub-licensed rights across the continent to various free-to-air broadcasters, has agreed a deal with RTP that covers both the PyeongChang 2018 winter and Tokyo 2020 summer games.
RTP will show the opening and closing ceremonies live from South Korea, as well as a daily highlights programme. Discovery is committed to providing 100 hours of free-to-air winter Olympics output in each market.
RTP said it will offer "200 hours of event content" from Tokyo 2020.
Portugal has athletes competing in two different sports for the first time at a winter Olympics: Arthur Hanse in men's Alpine skiing; and Kequyen Lam in men's cross-country skiing.
Meanwhile, Turkish Airlines becomes the exclusive airline sponsor of Eurosport’s coverage of PyeongChang 2018 (excluding France and the UK).
TV adverts for Turkish Airlines will be shown on Eurosport across 48 markets around the opening and closing ceremonies, live coverage, highlights, repeats, and daily news bulletins.
Jonathan Davies, managing director of advertiser partnerships, Eurosport and Discovery Networks International, said: “By partnering with just one media owner in Eurosport, Turkish Airlines will bring its long-standing association with sport to life for millions of passionate and engaged fans across 48 European markets.”
Seda Kalyoncu, Turkish Airlines’ senior vice-president of corporate communications, added: “We are excited to partner with Eurosport for their extensive coverage of the prestigious Olympic Winter Games from PyeongChang 2018. The Europe-wide partnership immerses Turkish Airlines into Eurosport’s coverage and is a great fit for our brand which stands out as the airline that flies to more countries than any other.”
Meanwhile, in the UK, where Eurosport is the exclusive pay-TV rights-holder of the 2018 (and 2020) Olympics in a sub-licensing deal with public-service broadcaster the BBC, the sports broadcaster will launch three pop-up channels for the duration of the games.
Eurosport 3, 4 and 5 will join the established Eurosport 1, Eurosport 2 and subscription streaming platform Eurosport Player to bring comprehensive coverage to viewers in the UK, as well as in Ireland (RTE sub-licenced free-to-rights from Discovery for the 2018 and 2020 Olympics).
The five dedicated TV channels will cover a broad mix of disciplines from ice hockey to alpine skiing, with live events shown in the morning and extensive highlights in the afternoons and evenings.
'PyeongChang Today', a flagship programme showcasing the biggest moments from the games, will air daily at 7pm on Eurosport 1.
The Eurosport Player will be available free of charge in all markets for a five-day period, with the exception of the UK, Netherlands and Finland where it will cost €0.99 for the month.
James Gibbons, general manager, UK, Ireland, Australia and New Zealand, and head of commercial development for EMEA, said: “We’ve invested in launching three pop-up channels to bring fans closer to all the Olympic Games action than ever before, with the most comprehensive coverage and expert insights from PyeongChang 2018. It is all part of Discovery’s commitment to bring the Olympic Winter Games to more people, on more screens. An unprecedented five TV channels, together with Eurosport Player will show every minute of the Games, helping us to redefine the Olympic Games viewing experience for superfans.”
With less than 24 hours until the cauldron is lit in the PyeongChang Olympic Stadium, Eurosport has unveiled 'The Cube', a state-of-the-art studio that will use augmented reality, enhanced data and 360-degree graphics.
Eurosport will use its team of winter sports professionals to offer fans crucial insights during the games.
Peter Hutton, Eurosport chief executive, said: “The Cube allows us to take analysis off the flat screen and enable our experts to explain with their hands and their bodies, telling stories that explain technical differences in a way that makes the complicated simple.”
Image credit: Eurosport