CBMM adds race sponsorships to Formula E deal
CBMM Niobium, the Brazil-based supplier of the element niobium, is to lend its name to Formula E’s races in Punta del Elste, Uruguay and in the Italian capital Rome after striking a deal with the organisers of the innovative electric motor racing series.
Through the agreement, CBMM, which has been a sponsor of the series since April last year, is to become the title sponsor of the Punta del Este E-Prix on 17 March and the inaugural Rome E-Prix on 14 April.
Uruguay is returning to the Formula E calendar in place of Sao Paulo, which withdrew from the schedule late last year.
The street circuit, which is located along Punta del Este’s harbour, will stage the sixth round of the 2017-18 season having originally been part of the calendar in 2014 and 2015.
Commenting on the deal, Alejandro Agag, founder and chief executive of Formula E, said: “The importance of implementing technologies such as Niobium is crucial to the continual development in the automotive sector and the push for electrification, especially as the demand for producing battery and electric motor components accelerates further.”
Eduardo Ribeiro, chief executive of CBMM Niobium, added: “The championship has been a successful platform for CBMM to improve awareness of Niobium technology and enable knowledge sharing about new applications to address complex challenges. Being title sponsor is an exciting opportunity for us to show the huge variety of Niobium Materials Technologies and we look forward to communicating our plans for the Punta del Este and Rome E-Prix.”
Sao Paulo in Brazil, Santiago in Chile and Rome are the new venues in the 2017-18 season.
The next round will be the Mexico E-Prix on 3 March.