Goffin matches at ATP event to be streamed on Facebook
The matches of the world number seven tennis player David Goffin at the ATP World Tour's Open Sud de France tournament will be streamed exclusively live on Facebook in his home country of Belgium.
The 27-year-old's matches are being shown on the platform through an agreement between Octagon, the sports agency that represents Goffin, Lagardère Sports, the international sports agency, and AA Drinks, the Dutch soft drinks brand which is long-time sponsor of the player.
AA Drinks is the presenting sponsor of the stream, which will be available via Goffin's Facebook page.
Karine Molinari, player manager at Octagon, said: “With this initiative, we would like to allow the fans of David in Belgium to watch him perform. We believe this is an innovative marketing tool for both brands and athletes to engage with the fan base. We would also like to thank our partner AA Drinks and Lagardère Sports for creating this project together.”
Nikolaus von Doetinchem, senior vice-president global media at Lagardère Sports, added: “This project highlights our objectives in the field of branded content and underlines the growing impact of athletes as media platforms within the current transformation of the media landscape."
The Open Sud de France takes place in Montpellier from today until 11 February.