China Construction Bank lends its name to ITTF-Europe Top 16 Cup
China Construction Bank, one of China’s largest financial companies, is to lend its name it to table tennis’ ITTF-Europe Top 16 Cup after striking a deal to become the title sponsor of next month’s event.
Under the deal between the International Table Tennis Federation, European Table Tennis Union and Swiss Table Tennis, the Zurich branch of China Construction Bank is to sponsor the event.
The ITTF-Europe Top 16 Cup is taking place in Montreux, Switzerland on 3 and 4 February.
Gong Weiyun, the chief executive of the China Construction Bank Zurich Branch, said: “We have been operating in Zurich since the end of 2015 and our operation is now growing rapidly. This is an ideal time to be promoting our brand and commercial banking services here in Switzerland, and the 2018 ITTF-Europe Top 16 Cup is a perfect platform for us to do that. We are looking forward to a great event.”
The tournament's other sponsors include Liebherr, the Swiss equipment manufacturer, DHS and Tibhar, the table tennis equipment brands.