Twitter to live-stream Volvo Ocean Race's in-port battles
The remaining eight in-port races on sailing's 2017-18 Volvo Ocean Race will be live-streamed on Twitter, organisers announced today.
The action will be made available for free globally via the @volvooceanrace account, with on-board video content also planned.
The series resumes with the in-port Hong Kong race on Saturday. While these races are scored separately from the ocean legs, the series is used as a tie-breaker in the final points tally.
Other in-port races are planned for the stops in Guangzhou, Auckland, Itajaí, Newport, Cardiff and Gothenburg, before the finish in The Hague.
The Volvo Ocean Race has experimented with digital media before, live-streaming an in-port race in Newport on Periscope, the Twitter-owned live streaming app, in May 2015.
Jordi Neves, chief digital officer at Volvo Ocean Race, said: “Twitter is a natural home for the Volvo Ocean Race’s live action and ever-changing story, and we’re excited to partner and work closely with the platform to give our fans a more connected experience than ever before in 2017-18.”
Simone Tomassetti, head of sports partnerships, Southern Europe at Twitter, added: “Twitter is what's happening. Now all the Volvo Ocean Race fans will be able to see and experience the best live and on-demand video from the race right in their timelines”.
A 'crew communicator' device is being used for the first time on this season's Volvo Ocean Race, enabling sailors to send tweets live from the boat, wherever they are in the world. Previously, access to the internet had been prohibited in order to prevent teams receiving information from shore.