NBC to live-stream Olympics opening ceremony for first time
NBC, the US national network, is to live-stream the opening ceremony of the Olympic Games for the first time at PyeongChang next month.
The broadcaster has regularly come under fire for showing the ceremony on tape delay on television so that it can be shown at home in prime-time, and while that remains the case for this year's Winter Olympics, NBC said it will offer a live stream of the 9 February proceedings on the NBC Sports app and on NBCOlympics.com.
The opening ceremony is set to begin at 8pm local time in PyeongChang, equivalent to 6am on the US east coast. As a result, NBC will broadcast the opening ceremony on TV at 8pm (ET) to maximise its audience.
NBC has not televised an opening ceremony live since the Vancouver 2010 winter Olympics.
In 2016, the network controversially elected not to carry the Rio de Janeiro opening ceremony live, even though the city was just one hour ahead of the US east coast. It recorded an audience of 26.5 million for that programme, 31.7 million for Sochi 2014 and 40.7 million for London 2012.
NBC holds the rights to the Olympics until 2032 having extended its commitment in a 12-year, $7.65-billion deal that comes into effect after the Tokyo 2020 games