CPL lifts global audience by 25 per cent
The global audience for the Caribbean Premier League increased by 25 per cent last year, the region’s Twenty20 cricket competition has announced.
The fifth edition of the CPL, which ran from 4 August to 9 September, attracted a combined broadcast and digital audience of almost 200 million.
The largest audience share came in India, where broadcast viewership increased by 19 per cent to over 97 million viewers.
Live television coverage was shown on Indian broadcaster Sony Pictures Networks, while the first three overs of each innings were also streamed live on the CPL Facebook page in India.
The Caribbean ranked as the second largest market, with a total of 48 million viewers.
USA experienced the most significant increase in its audience as viewership rose by 100 per cent compared with the 2016 CPL.
Last year, the CPL returned to Florida, USA to stage six matches, as it had done in 2016.
The six matches in 2016 generated $12.6 million for the local Florida economy, and the combined visitor spend of $4.75 million was the highest for the tournament.
Damien O’Donohoe, the chief executive officer of Hero CPL, said: “With continued year-on-year growth the Hero CPL goes into the 2018 season with momentum to secure an even larger audience for the next edition of the tournament. We are delighted to see the Biggest Party in Sport being watched by more people than ever before and expect that trend to continue next year.”
In August last year, Twitter agreed an in-stream video sponsorship deal with Hero MotoCorp, the Indian motorcycle manufacturer that is the league's title sponsor, and the CPL to carry clips from the competition on its social media site.
Live action was also streamed on Facebook in the UK and USA.