Ipswich strike new shirt deal with Magical Vegas
Ipswich Town, of English soccer’s second-tier Championship, have signed up Magical Vegas, the online casino brand owned by betting company Daub Alderney, as their shirt sponsor.
The three-and-a-half-year deal is reported to be worth £2 million ($2.7 million) and runs until the end of the 2020-21 campaign.
Though the agreement, Magical Vegas’ logo is to appear on the front of all of the team’s jerseys from next season onwards.
Magical Vegas will take up sponsorship of Ipswich’s red away shirts for the remainder of the 2017-18 campaign.
The company replaces Marcus Evans Group, the UK-based events management firm, which had sponsored the team’s shirts since the business’ founder Marcus Evans acquired the club in 2007.
Ipswich’s decision to sign up a gambling company as their shirt sponsor has resulted in criticism from some of the team’s fans despite the fact that a large number of UK soccer clubs have tie-ups with betting firms.
Sky Bet, the betting brand owned by the UK pay-TV giant, is the title sponsor of the English Football League's three divisions, including the Championship, in a deal that now runs to the end of the 2022-23 season.