Wide TV and digital coverage for U19 Cricket World Cup
The forthcoming ICC U19 Cricket World Cup, the sport’s leading age-group competition, will receive live television coverage in over 100 countries, with digital exposure in twice as many, the International Cricket Council said today.
The tournament takes place in New Zealand from 13 January to 3 February and, supported by its global media rights partner Star India, the ICC is anticipating the most widely available edition yet, with a reach of 1.3 billion viewers.
Star and its licensees will offer live TV coverage of 20 of the 48 scheduled matches in 102 countries, while the equivalent digital footprint extends to 204 nations.
The U19 Cricket World Cup, for which the holders are the West Indies, is the first ICC global event since last year’s Women’s Cricket World Cup staged in England, which attracted record audiences, and there is expected to be significant interest given the involvement of prospective future cricketing stars.
In addition to Star Sports in India and the rest of the subcontinent, the broadcasters include Sky in the UK and Ireland, SuperSport in South Africa and sub-Saharan Africa, OSN in the Middle East and North Africa, Fox Sports in Australia, Willow TV in USA, Sky TV in New Zealand, Ten Sports in Pakistan, ESPN in the Caribbean, Gazi TV in Bangladesh, SLRC in Sri Lanka, Fox Networks Group in South East Asia and ATN in Canada.
There will be worldwide live streaming of the tournament, notably from Star’s OTT platform Hotstar, in more than 70 territories, including in the Indian subcontinent, Canada, USA, Central Asia and the Pacific Islands.
The broadcast coverage, which incorporates 22 cameras per match, is being produced by ICC TV with the support of Sunset+Vine for production services, and NEP Broadcast Solutions for equipment services. Design agency DixonBaxi is responsible for a new graphics style that will be taken to the screen by scoring and graphics output specialists Alston Elliot.
Meanwhile, 14 broadcasters and online media companies covering more than 180 countries have acquired digital clips rights that include up to six minutes per hour of near-live match content plus previews, media conferences, highlights and event features and can be exploited on websites, smartphone apps and other digital platforms.
They include the BBC in the UK, ESPN in the UK and Australia, Hotstar in India, Cricbuzz in USA and Canada, Khaleef in Pakistan, Dialog in Sri Lanka, Cricketgateway in South East Asia and Australia, Sky TV in New Zealand, OSN and Channel 2 Group in the UK, Europe, Australia, sub-Saharan Africa, South East Asia and the Caribbean.
Elsewhere, news access rights have been granted to digital platforms Perform and SNTV, which can distribute 90-second clips of the televised matches for 24 hours after their conclusion.
Ahead of the U19 Cricket World Cup there has been an update of the official ICC mobile app, available for both Android and iOS devices, which includes a dedicated section for the tournament offering news, fixtures, results, statistics, an enhanced match centre blog and video clips.
The ICC website at www.icc-cricket.com includes a dedicated U19 Cricket World Cup microsite with many of the same features plus sponsored activations such as the Nissan Play of the Day Video, OPPO winning team selfie, MRF Tyres ‘Relieve the Glory’ and Hublot countdown clock, with content also available across social media platforms.