Everton tap Hull City’s Rowell for marketing role
Everton, of English soccer’s top-tier Premier League, have named Tom Rowell as their head of marketing.
In his new role he will report to Richard Kenyon, Everton’s director of marketing and communications.
He joins the club from second-tier side Hull City, where he had worked since October 2016.
His roles at Hull City included managing the team’s marketing, communications and ticketing departments.
Rowell’s career has also included working as a customer relationship management and marketing consultant with third-tier Doncaster Rovers and a tenure as the head of brand and marketing at Championship club Birmingham City.
Earlier this week, it was revealed that Everton’s budget for constructing a new stadium to replace the club’s Goodison Park home had escalated ‘significantly’.
The proposed venue at Bramley Moore Dock in Liverpool, in the north west of England, was initially expected to cost £300 million ($374.3 million) to build.
However, in a statement addressed to fans, Everton's chief executive Robert Elstone said that costs had risen over the last year.
He said: “From the outset, we have prioritised ‘an intimate and atmospheric home’ and ‘a fortress that opponents fear and respect’. Your informal feedback has endorsed this and informed the concept designs prepared by Meis (the architecture firm designing the stadium) needed to secure a reliable estimate of the project’s total cost and, ultimately, our funding target.
“That funding target has escalated significantly and has occupied much of our efforts of the past 12 months. The premium for the waterfront site, an ambitious capacity that we will test with more rigour, a design we can all be proud of and the simple but painful impact of inflation, have all contributed to an increased overall cost and a funding target which continues to grow.”
Elstone said the club is hopeful the venue will be ready in time for the 2022-23 season.
Late last month, the club reported record turnover of £171.3 million for 2016-17.
The club posted a post-tax profit of over £30 million.
Everton’s sponsorship and advertising revenue increased by 66 per cent compared with the previous year.
Everton’s impressive financial results are partly attributable to two bumper sponsorship deals it signed last year with USM Holdings, the holding company of the business interests of Alisher Usmanov, the president of the FIE, fencing's world governing body, and a shareholder in rival Premier League club Arsenal, and SportPesa, the Kenyan betting company.
The two deals are said to be worth a combined £75 million.