One in three Australians tuned in for Ashes opener
Nearly 8.3 million Australians watched at least some part of the first match of the Ashes test series, which culminated on Monday.
Commercial broadcaster Nine Network said today that the cumulative reach (the total number of viewers who tuned in to any part of the play across the five days) for Australia’s 10-wicket defeat of England in Brisbane in the five metropolitan capital cities came to 5.92 million, representing 35 per cent of the metropolitan population.
In the rest of Australia, the cumulative reach amounted to 2.37 million, equating to 31 per cent of the regional population.
In all, one in three Australians watched at least part of the first test.
The highest-rating session was the third and final one on the fourth day (Sunday), which drew an average of 1.78 million viewers and a peak of 2.27 million.
Across the match the first sessions (start to lunch) averaged 785,000 viewers, the second sessions (lunch to tea) averaged 1.05 million and the third sessions (tea to close) averaged 1.36 million.
Tom Malone, director of sport for Nine, said: “The Ashes is one of the world’s greatest sporting events. With massive and sustained audiences across whole sessions and days, it’s clear that test cricket is Australia’s favourite form of the game.”
The five-test series continues in Adelaide on 2 to 6 December and Nine will be expecting even larger audiences given that it will be the first day-night Ashes test, with a significant proportion of the action to take place in peak time.
Meanwhile, BLK, the Australian sportswear company, has stepped up its partnership with Cricket Australia in a new three-year deal covering the domestic game.
BLK will serve as the on-field and off-field apparel supplier for all state associations and Northern Territory, plus the Cricket Australia XI in the JLT One-Day Cup from 2018-19 to 2020-21.
It will also supply to kit to CA umpires for domestic matches, and All Abilities and Indigenous teams.
BLK was already a supplier to Australian cricket, providing playing uniforms for the JLT One-Day Cup and Women’s National Cricket League and playing shirts for the JLT Sheffield Shield, the domestic first-class competition.