ITF serves up three sponsors for Davis Cup final
The International Tennis Federation has landed three new sponsors for the 2017 Davis Cup final, the climax of the annual men’s team competition, between France and Belgium, which gets under way in Lille today.
Avis France, the car rental company, delivery firm DPD France and Swiss chemical company Sika are international partners of the three-day final.
Tim Stemp, ITF executive director of commercial, said: “The ITF has worked hard in creating inventive and meaningful partnership campaigns that deliver value for our partners on a global stage, across employee, business to business and business to consumer channels. By securing Avis France, DPD France and Sika, Davis Cup by BNP Paribas continues to build on a prestigious 117-year history in association with premium, global brands working together to promote tennis around the world.”
The three companies will just be on board for the finals, joining long-term partners BNP Paribas (title sponsor), Rolex and Adecco (international sponsors), Head (international partner) and BeIN Sports (official global media rights partner).
A total of 47 broadcasters, across a record 166 territories, will show the Davis Cup final this weekend. The rights in Belgium are held by VRT and RTBF, respectively, the Flemish and French-speaking public-service broadcasters, and in France by pay-TV's BeIN and public-service broadcaster France Télévisions.
• The RFET, the Spanish tennis federation, has signed a three-year kit supply deal with Luanvi, the Valencia-based sportswear firm.
Luanvi will kit out the Spanish teams at all age-grade tournaments, including the Davis Cup and women's Fed Cup, albeit the top players with lucrative kit deals, such as Rafa Nadal with Nike, will be permitted to wear their own attire.
The RFET's previous kit supplier, Naffta, entered administration late last year.