StarTimes lands another two-year Club World Cup deal
StarTimes, the pay-television broadcaster that operates in sub-Saharan Africa, has picked up media rights in the region to the next two editions of the Fifa Club World Cup.
The Club World Cup, which involves the champion clubs of each continent, will be staged in the United Arab Emirates in both 2017 and 2018, with this year's tournament slated for 6 to 16 December.
StarTimes said it will show all eight matches on its ST World Football channel.
Vincent Yu, StarTimes media division's chief operating officer, said: “We are glad to offer the only world club tournament on an exclusive basis to our subscribers in Africa. We are very excited because this is a unique opportunity for football fans to see the best clubs from each continent, including Real Madrid, play one against another.”
StarTimes held rights to the 2015 and 2016 editions of the Club World Cup in sub-Saharan Africa.
This year's tournament will feature Spain's Real Madrid (Europe), Morocco's Wydad Casablanca (Africa), Mexico's Pachuca (North America) and New Zealand's Auckland City (Oceania), as well as host country representatives Al-Jazira, the UAE Arabian Gulf League champions. The representatives from Asia and South America will be known on 25 and 29 November, respectively.
Alibaba Cloud, the computing arm of Alibaba, the Chinese e-commerce giant, yesterday announced it was assuming the role of presenting partner for the Club World Cup until 2022.
Alibaba E-Auto, the group’s internet car brand, had been the presenting sponsor of the tournament in an eight-year deal that came into effect in December 2015.
Through its new association, Alibaba Cloud will design and provide the most valuable player award at the Club World Cup.