Rolex to keep time with ATP World Tour
Rolex, the Swiss luxury watchmaker, has further extended its sponsorship deal with men's tennis' ATP World Tour until the end of 2020.
Rolex, one of the most prominent sponsors in tennis, will remain as the official timekeeper of the both the tour and the season-ending Nitto ATP Finals at the O2 in London.
It has been an ATP World Tour gold partner, the tier below the four top-level platinum partners, since January 2013 and a sponsor of the ATP Finals since 2005.
Speaking on the sidelines of this year's Nitto ATP Finals, Chris Kermode, ATP executive chairman and president, said: "Rolex is a brand that is steeped in the history of professional tennis. They have been a valued partner of our season-ending finale since 2005, and to the ATP World Tour since 2013, and their commitment to our sport speaks volumes."
Also in tennis, Rolex is an international sponsor of the Davis Cup, the annual national teams competition, grand slam tournaments the Australian Open and Wimbledon, and a title sponsor of three Masters 1000 events (Paris, Shanghai and Monte Carlo).