Slipper among latest investors in Cage Warriors as FreeSports TV deal secured
Oli Slipper, the former chief executive of Perform, is part of the latest round of investors in Cage Warriors, the mixed martial arts promotions company based in London, it was announced today.
Slipper was joined in the funding round by Nicole Junkermann, a former vice-chairwoman of the Infront Sports & Media agency, Jörg Mohaupt, a Perform board member and technology entrepreneur, and Solly Solomou, the founder of male-focused media group Lad Bible.
Cage Warriors also announced a new television deal with FreeSports, the new free-to-air channel operated by UK pay-TV broadcaster Premier Sports.
FreeSports will share domestic rights with pay-TV’s BT Sport, which has shown Cage Warriors since last year.
FreeSports, which launched in August, is the sister channel of the established Premier Sports and offers a variety of live soccer, including up to 10 matches per week from leagues including Portugal’s Primeira Liga, Belgium’s Pro League, Argentina’s Superliga, Ireland’s Airtricity League and Spain’s second-tier Segunda Division.
Cage Warriors will also stream content on the Facebook page of Sport Bible, the sports content website operated by the Lad Bible Group.
Following an initial investment round early last year and a subsequent re-launch, Cage Warriors has staged 13 events and reached an agreement with UFC, the MMA promoter owned by Endeavour (formerly known as WME-IMG), to show fights on its over-the-top offering UFC Fight Pass.
Commenting on the latest deals, Casimir Knight, chief executive of Warriors Development Agency, said: “In less than two years, Cage Warriors has re-established itself as Europe’s leading MMA promotion with a huge TV platform to showcase the best MMA talent in this region. I am thrilled that our investment group believe in MMA and our vision for the sport in EMEA.”