New Balance terminates deal with Stokes following street brawl
New Balance, the US sportswear brand, has ended its sponsorship deal with English cricketer Ben Stokes after he was involved in a fight following a match and featured in an offensive video online.
In a statement, the brand said: “New Balance does not condone behaviour by our global athletes that does not match our brand culture and values, and therefore we have ended our relationship with Ben Stokes, effective October 11, 2017. We will not provide further comment.”
The deal was reported to be worth £200,000 ($265,000) per year.
Last month, the 26-year-old Stokes was arrested by police in the city of Bristol as a result of a brawl in a street outside a night club following a one-day international between England and the West Indies.
A video of the altercation later appeared online alongside another video showing the cricketer mocking the disabled child of Katie Price, a well-known UK media personality.
Stokes, the vice-captain of the England test match team, has been suspended by the England and Wales Cricket Board as it awaits the results of a police investigation.
His other sponsors include Red Bull, the Austrian energy drinks brand, and Centtrip, the foreign exchange company.
Stokes is managed by ISM, the agency headed up prominent sports agent Andrew 'Chubby' Chandler.