Former Fast Track chief Westlake is new head of ESA
Andy Westlake, an experienced former agency executive, has been elected as the new chairman of the European Sponsorship Association, the body which represents the interests of the industry throughout the continent.
Westlake yesterday succeeded Karen Earl, whose 10-year stint in the role came to an end in July of this year, and will serve a maximum of two terms.
He has over 25 years of experience in the sponsorship industry, including 13 years at Fast Track, the UK-based international sports marketing agency that is now a fully-integrated part of CSM Sports & Entertainment.
Westlake left Fast Track in June 2015, having been chief executive from late-2011, and has continued to work in sponsorship through his own firm Westlake Consulting and as a member of the ESA board. He is also a non-executive director of British Universities & Colleges Sport.
Westlake said: “I’m absolutely thrilled to be given the confidence of the ESA Board to take this role on. I have very big shoes to fill, but I know that as our industry evolves and the role of sponsorship and partnerships grows, that we have a great team in the office, supported by an amazingly diverse and talented Board, that will ensure that ESA continues to drive our industry forward.”
The ESA board comprises 15 members, including new directors elected at July’s annual general meeting in Bob Mitchell of Harbottle & Lewis, Joel Seymour-Hyde of Octagon, Katie Traxton of WeAreFearless and Stuart Wareman of Marriott International, and the re-elected William Fenton of Sponsorship Ideas in Belgium.
Earl, who was a founding member of ESA in 2003, and of its predecessor the European Sponsorship Consultants Association in 1990, stepped down from the board, as did Nick Johnson of Osborne Clarke and Ben Wells of Well Said UK.
Nigel Geach had been serving as acting chairman prior to Westlake’s election on Tuesday.