ESL appoints marketing and revenue chiefs for ‘next stage of growth’
ESL, the eSports promotion company owned by Sweden’s Modern Times Group, has made two senior appointments, naming Rodrigo Samwell as its new chief marketing officer and Martin Hubert as chief revenue officer.
The two will be based at ESL’s global headquarters in Cologne, Germany.
ESL said the the appointments were made to "focus on the company's next stage of growth."
In his new role, Samwell will be responsible for ESL’s product marketing, brand strategy, communications, innovation, customer analytics and merchandising and licensing.
He joins the company from Vodafone, the European telecoms firm, where he had worked since 1999.
Samwell latterly occupied the role of group head of marketing strategy and oversaw Vodafone’s “digital marketing and eSports” activity.
As chief revenue officer, Hubert will be responsible for “growing ESL’s revenue worldwide."
He joins ESL from nugg.ad, a subsidiary of digital marketing company Zalando Media Solutions, where he had been vice-president and chief executive since May 2015.
Commenting on the appointments, Ralf Reichert, global chief executive and president of ESL, said: “This is an exciting time for the global eSports industry with ESL at the heart of this massive ecosystem. These new executive hires reflect the company’s global focus to better service our growing roster of partners, publishers and sponsors, and add expertise in key areas such as marketing and sales. We are excited to welcome Martin and Rodrigo to the team.”
ESL’s latest hires come weeks after it emerged there would be some staff cuts.
Late last month, the Slingshot eSports website cited sources claiming that between 20 and 50 people would be cut from ESL’s television production and graphics units departments, and other units, although ESL disputed the upper figure.
ESL later told Sportcal: “ESL is realigning resources and expanding its organisation to drive innovation in the eSports market, including creating opportunities in original programming, strengthening our in-game capabilities, and expanding our brand globally.
“As part of that process, some people will be leaving the company. This only reflects an adjustment of our internal organisation and is a step towards preparing ESL for the future ahead, and will not affect the quality of productions such as ESL One Cologne.”
ESL has 11 offices, including its headquarters in Cologne, and it is understood that no UK employees will lose their jobs.