Timelines set for IPL media, sponsorship and event services bidding processes
The Board of Control for Cricket in India is to invite bids for the coveted media rights to the Indian Premier League, the high-profile Twenty20 competition, for next year onwards on 17 July, it has been announced.
The date was set at a meeting of the IPL governing council and the Supreme Court-appointed committee of administrators presently overseeing the BCCI on Saturday evening.
In other developments, it was agreed to launch the invitation to tender for title sponsorship rights to the IPL on 31 May and the request for proposal for event services on 12 June.
The final of the 10th edition of the IPL took place yesterday, with the Mumbai Indians defeating Rising Pune Supergiant by just one run in Hyderabad.
The original process for the sale of IPL television and digital rights was postponed last October amid a legal battle between the former BCCI administration and India’s Supreme Court.
Domestic TV and digital rights and overseas rights will now all be sold for five-year periods. In the first place, the TV rights in India were to be awarded for 10 years.
Sony Pictures Networks has held TV rights to the IPL in India in a nine-year deal worth Rs82 billion ($1.27 billion) that expired after the 2017 tournament, but it is expected to face significant competition from rival Star India, which has owned the digital rights for the last three years, in the forthcoming auction.
Last year, the BCCI attracted expressions of interest in the IPL rights from 18 Indian and international companies, including internet giants Amazon, Facebook and Twitter, before being forced to delay the process.
The IPL title sponsorship rights to be offered, again for five years, have for the last two editions been the preserve of Vivo, the Chinese smartphone manufacturer, in a deal worth Rs2 billion.
The company has yet to clarify whether it is interested in renewing, but, having lost out to Oppo, another Chinese consumer electronics company, in the bidding for the main sponsorship rights to the Indian cricket team, is thought to have moved in another direction by signing up as the title sponsor of the country’s Pro Kabaddi League.
The BCCI is also conducting an open bidding process for an event manager for the IPL, a role that has been fulfilled by IMG, the international sports agency, since the launch of the competition in 2008.
The contract of IMG expired after yesterday’s final, but, having been involved in the development of the popular competition, it has no intention of walking away, telling Sportcal recently: “IMG has enjoyed a very successful partnership with the IPL since inception and is hoping to continue that role going forward."
Speaking after Saturday’s meeting, Rajeev Shukla, the chairman of the IPL, said: “I’m pleased that both the Governing Council and CoA members have finalised the timelines for the next rights period.
“If the success of 2017 season is an indication, I believe we will be able to get the best value and service for the world’s premier Twenty20 extravaganza. The early announcement will also help the prospective bidders/service providers to prepare well.”
Vinod Rai, the chairman of the CoA, added: “I’m confident about the process and would like to assure all prospective participants the highest level of transparency and accountability.”