Golf Canada, the domestic governing body, today announced the appointment of Laurence Applebaum as its new chief executive. 

He replaces Golf Canada president Roland Deveau, who was serving as interim chief executive following Scott Simmons’ departure last November. 

He will take up his new role on 10 July.

Applebaum (pictured) joins Golf Canada from the WTA, organiser of the top women’s tennis tour, where he has been executive vice-president since 2011. 

Prior to that, he was vice-president of Saloman Canada, a division of the sports equipment brand, from 2006.

In 2001, he became business director of Wilson Racket and Team Sports Europe, the tennis equipment company, and then in 2004 he joined Amer Sports Europe, the continental division of the sporting goods company, as its commercial director, Europe, Middle East, Asia.

Commenting on the appointment, Roland Deveau, said: “Laurence Applebaum’s hiring marks the beginning of a new era for Golf Canada. After an extensive search, Laurence stood out because of his previous leadership in sports organizations, proven senior management skills and visionary thinking. His drive and energy are infectious. We are so pleased to repatriate this outstanding Canadian leader to take Golf Canada forward.”

Sportcal