Rolex strikes 10-year Australian Open renewal
Luxury watchmaker Rolex has renewed its sponsorship of tennis’ Australian Open, one of the sport’s four grand slam tournaments, for a further 10 years.
Under the renewal announced today, the Switzerland-based brand will remain the official timekeeper and associate sponsor of the tournament until 2027.
In addition, Rolex branding will continue to be visible both on-court and across the entire Australian Open grounds in Melbourne.
Rolex, which is also the official timekeeper of the Wimbledon grand slam tennis tournament, has sponsored the Australian Open since 2008.