Record global audience expected for Clásico with footage from all angles
Spanish soccer’s forthcoming Clásico between Real Madrid and Barcelona will have a record potential audience of 650 million worldwide, according to LaLiga.
Sunday evening’s match between Spain’s, and arguably the world’s, two biggest clubs will be shown by more than 50 broadcasters in over 185 countries.
The signal from Real Madrid’s Santiago Bernabeu stadium is being produced by Mediapro, the Spanish sports rights agency and production company, and the coverage will be enhanced by the presence of more than 30 customised cameras, also a new high.
In all, there will be 40 fixed cameras, including two super-slow player cameras following star players Cristiano Ronaldo and Lionel Messi, one Spidercam for overhead shots, one high-speed tracking camera offering hyper-slow-motion footage behind one of the goals, two cameras featuring telephoto lenses trained on coaches Zinedine Zidane and Luis Enrique and two cameras offering ‘beauty shots’ (interior and exterior with a crane).
In addition, a helicopter camera will offer birds-eye views and two motorbikes with cameras will provide live footage of the Real Madrid and Barcelona team buses travelling to the match.
There will be as many as 12 4K cameras and 38 will feature Intel 360° technology, offering 3D replays and multi-perspective shots, meaning that viewers will have access to images of any incident or piece of play from a multitude of angles.
The Clásico has become one of the biggest media events in world sport and Mediapro will be deploying eight mobile units, eight DSNG vans a team of 400 people to provide coverage of the match.
The television compound alone will take up 1,500 square metres while 600 media professionals representing 200 outlets have been accredited for the game.
LaLiga leaders Real Madrid go into contest three points ahead of second-placed Barcelona and with a game in hand and the match is expected to generate significant traffic online via the hashtag #ElClasico.
There were a record 1 billion impressions and 26 million engagements for the previous clash in Barcelona last December, which ended in a 1-1 draw.