Former UFC man Zelaznik to head up business development at Major League Gaming
Marshall Zelaznik has been named as the global head of business development for Major League Gaming, the eSports division of the California-based video game developer Activision Blizzard.
MLG operates MLG.tv, the online broadcast network for professional level competitive gaming, MLG Pro Circuit, the longest-running eSports league in North America, and GameBattles, the cross platform online gaming tournament system with 9 million registered users around the world.
Zelaznik will report to Pete Vlastelica, who was named chief executive of MLG in September, and will work alongside Steve Bornstein, the former ESPN chief executive who is chairman of MLG, and MLG co-founder Mike Sepso, the competitive gaming leader and senior vice-president.
Zelaznik left his role as chief content officer at UFC, the mixed martial arts promoter, last October, following the promoter's $4-billion sale to WME-IMG, the combined Hollywood talent agency and entertainment company.
He spent 10 years with the organisation and between 2006 and 2013 was based in UFC’s London offices helping to develop the product in the UK, Europe, the Middle East and Australia. He also led the launch of UFC’s OTT subscription platform UFC Fight Pass.