Total Sports Asia Distributes More Badminton From Hong Kong
Mr. Chau Yat Kwong, Hon. Secretary of the Hong Kong Badminton Association said: “We are glad to appoint TSA to exclusively distribute the rights to the Yonex-Sunrise Hong Kong Open because of TSA’s established networks in the market and the sterling work that they have done to elevate the sport of badminton to greater heights.
Mr. Chau added: “We strongly believe that the Yonex-Sunrise Hong Kong Open is in good hands and will be well distributed around the world. We expect a healthy global viewership for the event in the years to come.”
Previously known simply as the Hong Kong Open, this year marks a significance for the HKBA because the event is upgraded to Super Series tournament. The prestigious Super Series attracts a clutch of top international badminton stars like
The Super Series is a calendar of badminton tournaments sanctioned by the Badminton World Federation (BWF) and each tournament offers a minimum of US$200,000 in prize money, making it a major draw for top badminton players.
The Yonex-Sunrise Hong Kong Open Badminton Super Series 2007 is also an important stop for top-ranked players because points accumulated at this event contributes towards their position in the Badminton World Federation ranking.
Between 1982 and 2006, the HKBA was responsible for organizing 18 successful Hong Kong Open events. In 2005, the Hong Kong Open was upgraded to a 6-star tournament. 2007 marks the Hong Kong Open’s maiden tournament at a newly promoted Super Series level.
About Total Sports Asia: TSA is Asia’s largest independent full service sports marketing, management and consulting company specializing in events, sponsorships, athletes and TV program distribution.
This year also marks the 10th year of TSA’s presence in the market and operates out of six regional offices across